The New Engagement Playbook

Adapt your Approach

Start with a cutting edge strategy that involves everyone’s seat at the virtual table. Because the more people involved, the better the outcome. 

Take a look at these adaptive solutions to three civic engagement challenges. Then choose a mix of curated tools from the Virtual Engagement Toolkit that meet your outreach objectives.

Inform

First things first. Help your audience understand the why—why the project matters to them—to build awareness and understanding with technical content delivered in plain language through a variety of formats that reach your audience where they are. 

  • Dedicated project website

  • Community survey

  • Social media outreach

  • E-letters

  • Podcasts

Involve

Build a following with high participation interactive tools that gets everyone’s ideas on the table. You’ll move your audience to a sense of ownership, pride and investment in the success of the project. 

  • Interactive community planning platforms

  • Crowdsourcing 

  • Collaborative mapping 

  • Blogs

  • Online forums

Engage

Put meaningful engagement at the top of the priority list—let your audience know how you will use their input and share back often. Collect their input on big ideas and defined topics, understand their priorities and concerns—find out what keeps them up at night.

  • Infographs and word clouds on survey findings

  • Focus group with shared comments

  • Topical working groups

  • Pop-up check-in polls

  • Virtual and hybrid stakeholder meetings

Download your scenarios here.